Strategy & Project Leadership
Veteran digital engagement and fundraising strategist to hundreds nonprofits over a 30-year career. Experienced leader and project manager across a broad range of marketing, communications and technology initiatives.
Expert in multi-channel marketing and communications, including email messaging, email list acquisition, marketing automation, online fundraising, social media, and online analytics.
Tech Vendor Management
Extensive experience managing tech service providers, vendors and contractors including RFP proposals and selection processes.
Auditing email messaging practices to assess performance and identify opportunities for deeper audience engagement and donor conversion. Development of year-round campaigns for targeted communications, advocacy & event promotion.
Designing and managing digital fundraising campaigns using multi-channel strategies (emails, donation pages, digital advertising). Donation page development, testing and optimization. Giving Tuesday and year-end campaign planning and management.
Auditing social media messaging strategies. Content development for social media channels. Personal social media brand development.
I have had the privilege of working with many incredible and impactful non-profit organizations:
ACLU of Northern California
ACLU of Southern California
American Lung Association of California
Animal Legal Defense Fund
Berkeley Unified School District
California Shakespeare Theatre
Carnegie Corporation of New York
Catholic Relief Services
Center for Ecoliteracy
Center for Environmental Health
Center for Human Systems
Community Action Marin
Corporate Accountability International
Equal Rights Advocates
Habitat for Humanity International
Middle East Children’s Alliance
Northern California Grantmakers
Othering & Belonging Institute at UC Berkeley
Planned Parenthood Federation of America
The Gorilla Foundation
United for Iran
United Nations World Food Programme
William J. Clinton Foundation
Deborah Agre, Director of Development, Middle East Children's Alliance
Michael's planning and creative input led to a dramatic increase in online giving to the Middle East Children's Alliance. We have worked with him on numerous annual campaigns for nearly ten years and he is always a pleasure to work with. He listens carefully, has a wealth of ideas, assists with everything from editing emails to advising on social media, and truly cares about the mission of the organization.