Veteran digital engagement and fundraising strategist to hundreds nonprofits over a 30-year career. Experienced leader and project manager across a broad range of marketing, communications and technology initiatives.
Expert in multi-channel marketing and communications, including email messaging, email list acquisition, marketing automation, online fundraising, social media, and online analytics.
Tech Vendor Management
Extensive experience managing tech service providers, vendors and contractors including RFP proposals and selection processes.
Auditing email messaging practices to assess performance and identify opportunities for deeper audience engagement and donor conversion. Development of year-round campaigns for targeted communications, advocacy & event promotion.
Designing and managing digital fundraising campaigns using multi-channel strategies (emails, donation pages, digital advertising). Donation page development, testing and optimization. Giving Tuesday and year-end campaign planning and management.
Auditing social media messaging strategies. Content development for social media channels. Personal social media brand development.